Floor Graphics
Durable floor graphics including wayfinding signage, promotional displays, safety markings, branded floor decals, and anti-slip floor vinyl for commercial and retail applications.
Floors represent the most underutilised advertising surface in most businesses. While walls and windows receive attention, floor space often contributes nothing to brand presence or customer guidance. Vinyl floor graphics Auckland businesses invest in transform this overlooked real estate into powerful wayfinding tools, promotional displays, and brand-building touchpoints. Falcon Signs creates custom floor signage Auckland companies throughout Greater Auckland depend on for durable applications that withstand foot traffic while delivering visual impact.
What are Floor Graphics?
Floor graphics work differently from other signage. Positioned directly in the path of travel, they capture attention unavoidably. Customers literally walk over your messaging, creating engagement that wall signage cannot achieve. Adhesive floor decals Auckland businesses use guide customer journeys through spaces, highlight promotional areas, reinforce brand identity at ground level, and solve practical wayfinding challenges. Durable floor graphics Auckland conditions demand are engineered to withstand the punishment of foot traffic, trolleys, and cleaning.
Our floor graphics service encompasses wayfinding and directional signage, promotional floor displays, safety and hazard markings, branded floor elements, point-of-sale floor graphics, event and exhibition flooring, and anti-slip floor applications. We produce floor graphics in materials rated for commercial foot traffic, industrial environments, and temporary event applications, each with appropriate durability and slip resistance.
Auckland businesses from Kumeu retailers to Silverdale warehouses trust Falcon Signs for floor graphics that withstand daily use while delivering brand impact and functional guidance.
When You Need Us
When You Need Floor Graphics
Retail Wayfinding
Large retail spaces need floor graphics that guide customers through departments, highlight promotional zones, and lead to key areas like checkouts and service counters.
Promotional Floor Displays
Product launches, sales events, and promotional campaigns benefit from floor graphics that capture attention in high-traffic areas and drive customer action.
Warehouse Safety Markings
Industrial facilities require floor markings that delineate pedestrian zones, forklift lanes, hazard areas, and safety equipment locations.
Social Distancing Guidance
Queue management and spacing guidance use floor graphics to direct customer behaviour and maintain appropriate distances in service areas.
Event and Exhibition Branding
Trade shows, exhibitions, and events use floor graphics for booth branding, directional guidance, and sponsor visibility.
Healthcare Facility Wayfinding
Hospitals, clinics, and medical facilities guide patients through complex buildings using colour-coded floor paths and directional graphics.
Sports and Fitness Branding
Gyms, sports facilities, and fitness centres use floor graphics for branding, zone identification, and exercise area marking.
Worn Floor Graphics Replacement
Existing floor graphics that have worn, faded, or damaged need replacement to restore professional appearance and functional guidance.
Educational Facility Navigation
Schools, universities, and training facilities use floor graphics for wayfinding, zone identification, and educational graphics.
Airport and Transport Hubs
High-traffic transport facilities use floor graphics for directional guidance, queue management, and brand presence.
Our Process
Our Floor Graphics Process
Floor Assessment
We evaluate your floor surface to determine suitability, identifying material type, condition, texture, and any factors affecting adhesion and durability.
Requirements Analysis
Understanding your objectives shapes the project. Wayfinding needs, promotional goals, safety requirements, and traffic patterns all influence design and material selection.
Design Development
We create floor graphic designs that achieve your objectives while accounting for viewing angles, traffic patterns, and the unique characteristics of floor-level graphics.
Material Specification
Floor graphics require specific materials. We specify vinyl products with appropriate durability, slip resistance, and adhesion characteristics for your floor type and traffic levels.
Design Approval
You review and approve final designs before production. We ensure sizing, positioning, and content work correctly for your specific floor application.
Production
Approved designs enter production using durable floor-grade materials with appropriate lamination for wear resistance and slip safety.
Professional Installation
Our installation team applies floor graphics with proper surface preparation and technique to ensure maximum adhesion and longevity.
Why Choose Us
Why Choose Falcon Signs for Floor Graphics?
Unavoidable Visibility
Floor graphics sit directly in customer paths. Unlike wall signage that may be overlooked, floor graphics capture attention through unavoidable positioning.
Durable Construction
Floor-grade vinyl with appropriate lamination withstands foot traffic, trolleys, and regular cleaning while maintaining appearance and adhesion.
Slip-Resistant Options
Anti-slip lamination ensures floor graphics do not create slip hazards. Safety-rated materials satisfy workplace requirements for floor applications.
Wayfinding Function
Floor graphics guide customer journeys through your space, improving navigation and directing traffic to desired destinations.
Promotional Impact
High-traffic floor positions deliver promotional messaging to every person passing through, maximising exposure for campaigns and offers.
Removable Installation
Quality floor graphics can be removed when campaigns end or guidance changes, without damaging floor surfaces when properly applied and removed.
Related Floor Graphics Services
Falcon Signs provides comprehensive services that complement our floor graphics offering.
Floor Graphics Coverage - Auckland Wide
Falcon Signs provides professional floor graphics services across the greater Auckland region.
Our Swanson base ensures convenient access for customers across Auckland for all your floor graphics needs.
Contact Falcon Signs for Floor Graphics
When your business needs professional floor graphics, Falcon Signs delivers the quality, expertise, and service you deserve.
1/7 Airdrie Road, Swanson, Auckland 0612
Serving businesses across Auckland and nationwide - from our Swanson base we deliver quality signage throughout New Zealand.
Creating durable floor graphics that guide, promote, and brand for Auckland businesses.
Ready to Get Started?
Whether you need a single banner or a complete site scrim fencing, Falcon Signs has you covered. Contact us today for a free, no-obligation quote.
Frequently Asked Questions - Floor Graphics
Floor graphics adhere best to smooth, sealed surfaces including polished concrete, sealed concrete, vinyl flooring (sheet or tile), laminate flooring, ceramic tiles, porcelain tiles, and epoxy-coated floors. Unsealed or porous concrete, natural stone with heavy texture, rubber flooring, and carpet are generally unsuitable. The surface must be clean, dry, and free from wax or polish buildup.
Floor graphics use textured overlaminate to provide slip resistance. Options include matte textured laminate (light texture for moderate traffic), sand-textured laminate (medium grip for commercial environments), and heavy-duty anti-slip laminate (aggressive texture for industrial or wet areas). The appropriate laminate depends on traffic type, floor location, and safety requirements.
Yes, digitally printed floor graphics reproduce full-colour photographs, detailed illustrations, gradients, and complex designs. Modern wide-format printing achieves photographic quality on floor-grade vinyl. However, design should account for viewing angle since floor graphics are seen from above at varying distances while people walk.
Floor preparation involves thorough cleaning to remove dirt, dust, grease, and residues. Sweep or vacuum loose debris, then mop with appropriate cleaner for your floor type. Avoid wax-based cleaners as wax prevents adhesion. The floor must be completely dry before application. For best results, clean 24 hours before installation to ensure no moisture remains.
Outdoor floor graphics require specialised materials rated for exterior use. Standard indoor floor vinyl degrades quickly from UV exposure and weather. Outdoor-rated floor graphics use UV-stable vinyl with aggressive adhesive and heavy-duty laminate. Applications include footpath graphics, outdoor event flooring, and car park markings. Surface texture and drainage affect outdoor adhesion.
Remove floor graphics by lifting a corner and pulling slowly at a low angle (close to the floor surface). Applying heat with a heat gun or hair dryer softens adhesive for easier removal. Remove graphics before they become too old as aged adhesive becomes more difficult. Some adhesive residue may remain which can be cleaned with isopropyl alcohol or citrus-based adhesive remover appropriate for your floor type.
Floor graphic sizing depends on viewing distance and walking speed. Graphics viewed while stationary (queue markers, point-of-sale) can be smaller. Graphics meant to be read while walking need larger text, typically minimum 50mm letter height for readability at walking pace. Wayfinding arrows and directional graphics benefit from 300mm or larger dimensions. We design to suit your specific traffic patterns and viewing conditions.